Creating maximum impact is a vital part of any retail business, as is selecting the right products and employing the best staff. In todays ever increasingly competitive world, you need to make sure that any new venture gains the best publicity you can achieve, at a realistic price.

Wayne Denton Associates is dedicated to providing the highest possible business and professional standards, with a company philosophy founded on trust, honesty and integrity between all parties.

We have been working together with some of the biggest UK retailers for many years and are accomplished at helping them recieve the very best publicity by providing total event management, from media relations to celebrity openings.

Our vast database of UK and international artistes means we can source any 'crowd puller' to suit your budget, from your favourite soap stars, comedians or impressionists, to light entertainment or sports personalities.

We will liase with local media in your area and issue press releases if required. All celebrities are briefed in advance about your business, its aims and objectives. Once the ribbon has been cut, many will mingle with your customers and sign autographs, giving them plenty of opportunities to have their picture taken!